Non-Profit
Women of Poneke
Women of Pōneke partnered with Virtual Marketers to bring focus and structure to their social media activity and to establish
Marketing Strategy
No strategy means you're spending first and hoping* for the best
Whether you’re juggling ten different tactics or haven’t started yet, you need one thing before anything else: a clear, focused strategy that tells you exactly what to do and why, built by an experienced marketing specialist.
*Virtually every business we’ve audited was doing exactly this before we got involved
Stop spinning your wheels, start with a strategy
Without a clear marketing strategy, even the best campaigns just feel like expensive guesswork. We help you figure out exactly where to focus, what to say, who to talk to, and what on earth to do next.
Our strategic support is totally practical, not pie-in-the-sky. You will get a clear marketing plan that is tailored to your business, your budget, and your growth stage, with ongoing support available to help you actually make it happen.
- Senior-level advice: Led by experienced marketers who have built strategies across a huge range of industries.
- From big picture to next steps: We balance high-level strategic thinking with practical, get-it-done actions.
- No fluff, just focus: You will leave with a roadmap that actually gets you moving forward, minus the jargon.
TRUSTED BY TEAMS ACROSS NZ & world-wide
Marketing strategy options
Our marketing strategy services are built to give your business serious clarity, clear direction, and a plan you can actually execute without tearing your hair out. Whether you just need a focused short-term burst, a massive 12-month roadmap, or a complete brand reset, we have flexible options to match your vibe and goals.
Every single strategy is crafted by experienced marketers, backed by rock-solid research, and totally tailored to your audience, channels, and budget so you can strut forward with absolute confidence.
AT A GLANCE
Compare our strategy packages
What's included
Lite
Comprehensive
Complete Marketing & Brand
Best for
Startups or small teams who need clarity and structure.
Businesses ready to sharpen their strategy and need a roadmap to guide execution.
Businesses going through a rebrand, or entering a new growth phase that requires strategic and brand clarity.
Discovery session
✓
✓
✓
Channel + messaging recommendations
✓
✓
✓
Digital audit + strategy presentation
✓
✓
✓
Monthly roadmap
6 month
12 month
12 month
Audience personas
✕
✓
✓
Brand guidelines + content plan
✕
✕
✓
Pricing (+GST/NZD)
$3,000
$6,000
$10,000
Lite marketing strategy
Best for Startups or small teams who need clarity and structure without committing to a full 12-month roadmap yet.
WHAT'S INCLUDED:
Discovery session:
A focused session to understand your business, goals, and current challenges. 6-month strategy outline: A clear plan covering your priorities for the next six months.
6-month strategy outline:
A clear plan covering your priorities for the next six months.
Channel and messaging recommendations:
Guidance on where to focus and what to say.
Digital audit and strategy presentation:
A sharp review of your digital presence, plus a 60-minute session to walk through the strategy and next steps.
Your Virtual Marketers team: Senior marketing strategist and project manager.
$3,000
+GST/NZD
Comprehensive marketing strategy
Best for Businesses ready to sharpen their strategy and get a roadmap to guide their internal team or outsourced execution.
WHAT'S INCLUDED:
Everything in Lite, plus: 12-month marketing strategy and monthly roadmap:
A full-year plan broken into actionable monthly steps.
Market research and audience insights:
A clear picture of your market and who you’re really talking to.
Channel, messaging and content planning:
A detailed plan for where and what to communicate.
Audit, workshop and strategy presentation:
A digital footprint audit highlighting quick wins, a 2-hour kickoff workshop, and a strategy presentation with time for Q&A.
Your Virtual Marketers team: Senior marketing strategist, performance lead and project manager.
$6,000
+GST/NZD
Complete marketing & brand strategy
Best for Businesses going through a rebrand, repositioning, or a major growth phase that needs full strategic and brand clarity.
WHAT'S INCLUDED:
Everything in Comprehensive, plus Brand positioning and messaging framework
A clear, distinct brand position and the language to express it.
Audience personas:
Detailed profiles of who you’re marketing to and how to reach them.
Brand guidelines and content plan:
Visual and tonal guidelines, plus a plan for ongoing content.
Market, competitor and digital presence analysis:
A full view of where you stand and where the opportunities are.
Collaborative workshops and strategic presentation:
Working sessions with your team, ending in a full strategic presentation.
Your Virtual Marketers team: Two senior marketing and brand strategists, plus a project man
$10,000
+GST/NZD
Don't know (or see) what you need?
Book a call with us!
Whether you are launching something shiny and new or just trying to keep your head above water with endless content demands, we can help you find the perfect starting point and build a plan that actually makes sense.
You might also be interested in...
Results-driven digital marketing services
Stop the hiring, get growing
A whole team of senior marketing specialists, for less than the cost of one hire. No overheads, no overwhelm*.
*Unless measurable results from an accountable team create overwhelm. That's a good overwhelm though eh?
Contact us
Book a free discovery call with the team
View services
See our scalable, affordable marketing services
OUR WORK
Our clients finding success.
Non-Profit
Insurance Council of New Zealand
ICNZ engaged Virtual Marketers in early 2020 to help grow their social media footprint, better educate the public about the
Primary Industries
FrostBoss
We partnered with FrostBoss (previously New Zealand Frost Fans) to help them drive awareness and consideration of these leading-edge frost
FAQs
Still curious? Here you go
You bet. Tone of voice, key messages, and positioning are core parts of the strategy.
Typically 3 to 4 weeks, depending on how complex things get.
Definitely. We offer super flexible marketing delivery support across content, campaigns, digital and way more.
You will get a clear, easy-to-follow strategic plan in a handy PDF or slide format.
Yes indeed. Audits are totally included as part of the strategy development process.
Yes, our plans are designed to be practical and shareable.
Yes! We regularly support both early-stage go-getters and rapidly scaling businesses.