AI & AEO Website Strategy

AI & AEO website strategy so ChatGPT & mates can find you*.

If ChatGPT can’t find you, neither can the customer asking it for options.

Buyers are asking ChatGPT and Google AI before they ask you.

We’ll check your visibility, benchmark you against competitors, and build a clear plan to get you found, trusted and cited – across ChatGPT, Gemini and Google AI Overviews.

*If you’re not in the answer, you’re not in the running.

Smiling marketer in a pink top during a team discussion - AI and Answer Engine Optimisation (AEO) strategy for NZ brands

Why AI and AEO Visibility Matters for Your Business

More buying decisions now start inside AI tools. ChatGPT, Gemini and Google AI Overviews answer questions directly, often before anyone clicks a link. A business can be doing everything right for traditional SEO and still be completely invisible at the moment a buyer is forming a shortlist. AEO and GEO make sure you’re part of that conversation.

Why You Should Choose Virtual Marketers for AI & AEO Strategy

We’re not a big agency guessing at AI trends.

We’re a dedicated NZ marketing team that has already run this engagement for clients (and ourselves) and know exactly what it takes to get a kiwi business found, trusted and cited by AI.

We understand the NZ market, the tools your customers are using, and the unique challenge of building AI visibility for a Kiwi business competing online.

No juggling multiple agencies. Strategy, execution, and reporting all handled by one dedicated team.

We measure what matters: leads, sales, and growth. Every tactic we recommend is tied to a result you can measure.

Transparent, affordable pricing with no lock-in contracts. We scale with you as your business grows.

TRUSTED BY brands ACROSS NZ & world-wide

AI & AEO Strategy Pricing

A one-off AI strategy service, no ongoing commitment required. Pricing is based on site size – the number of key pages is the main driver of how much work is involved.

And if you’d rather we just implement the recommendations ourselves, we’re on hand for that too.

Small Site

For sites with up to six key pages. Includes the full Phase One AI and SEO Audit, Phase Two Strategy and Recommendations, and Phase Three Measurement Setup. Delivered in two to three weeks from kickoff.

$2,500

+GST/NZD

Larger Site

For sites with seven or more key pages. The same comprehensive three-phase engagement, scaled to cover your full site with page-by-page recommendations and effort estimates throughout.

FROM

$3,500

+GST/NZD

Implementation Quoted Separately

Once the strategy is agreed, we can quote implementation separately – covering content updates, schema markup, GBP setup and more. Ongoing AI health retainers are also available if you want to keep pace as the models evolve. And don’t worry, our fees won’t break the bank.
‍

Ready to get found in AI search?

Book a call with us!

Let’s talk about where your business stands in AI search today and what it would take to get you found and cited. Get in touch for a no-obligation conversation with Fran.

Book a call with Fran and Alana from Virtual Marketers to discuss Marketing Services

Questions You Might Be Asking

1

Is AEO just SEO with a new name?

Related, but not the same. SEO gets you ranked in a list of links. AEO is about being the answer: the fact an AI tool pulls straight into its response, often with no click at all.

2

How do you actually measure this?

We benchmark your current visibility across ChatGPT, Gemini, and Google AI Overviews for the questions your customers are actually asking. Then we track how that shifts as we implement the recommendations, so you’re not just taking our word for it.

3

How long before we see a difference?

AI models refresh on their own timelines, not ours, so this isn’t an overnight flip. Most clients start seeing movement within six to eight weeks of implementation.

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FAQs

Want to know more about our AI services? Here you go

SEO helps your site rank in traditional search results. AEO (Answer Engine Optimisation) structures your content so AI tools like ChatGPT, Gemini and Google AI Overviews can lift a clean, direct answer from your page. GEO (Generative Engine Optimisation) builds the authority that makes AI models trust and cite your brand. Both sit on top of SEO, which remains the foundation.

Most projects are completed in two to three weeks from kickoff. Phase One (audit) typically takes a week, Phase Two (strategy) another week, and Phase Three (measurement setup) a few days. We work around your availability for the kickoff call and walkthrough session.

Even the best product or service won’t sell itself. Promotion creates awareness, builds trust, and gives potential customers the information they need to choose you over a competitor. Consistent promotion keeps your brand top of mind so that when someone is ready to buy, your business comes to mind first. Without marketing, even exceptional businesses struggle to grow beyond word of mouth.

Pricing is based on site size. A small site with up to six key pages is $2,500. A larger site is priced from $3,500. Both include the full audit, strategy and measurement setup. Implementation is quoted separately once the plan is agreed.

AEO typically takes 1–3 months to show meaningful results depending on the volume of demand. We set realistic expectations upfront and report on progress monthly so you always know what’s working.

Yes. Marketing without strategy is like driving without a destination. A clear strategy defines your key performance indicators and helps you know what success looks like. Without it, you risk wasting budget on tactics that don’t align with your goals. All Virtual Marketers engagements start with a strategy session to ensure every dollar is working hard for your business.