Non-Profit
Women of Poneke
Women of Pōneke partnered with Virtual Marketers to bring focus and structure to their social media activity and to establish
Brand Development
A messy brand confuses* prospects. Let's make it make sense.
If your brand looks different on your website, socials, proposal documents, and marketing emails you just might need a hand with your brand. We’ll either modify or develop a brand for you with clear brand guidelines to keep your team using your brand consistently everywhere.
*Virtually always. Consistency’s the sort of thing nobody acknowledges, but everyone notices when it’s missing.
A brand that looks like itself everywhere
Inconsistent branding chips away at trust before a customer even reads your pitch. We take the guesswork out of your visual identity, so what you end up with is a brand you’re proud to put in front of the world, led by Michelle, our Design Studio Manager, who brings years of experience crafting brands that look sharp and stay true to who you are.
- Straight to what makes you, you: No jargon, no fluff. We get the essence of your brand and make it beautiful.
- Tailored to your brand: We don’t use templates. Your guidelines will reflect your unique tone, personality, and style.
- Supports scale: Perfect for businesses growing their teams, launching campaigns, or working with external partners.
TRUSTED BY TEAMS ACROSS NZ & world-wide
Brand Packages
Starting from scratch, or has your brand outgrown its old guidelines? Either way, we’ve got you covered. Our New Brand Guidelines package is perfect for startups or growing businesses defining their brand voice, identity, and visual style from the ground up. Our Guideline Refresh is for established brands whose existing guidelines no longer reflect who they’ve become, so you stay consistent and relevant across every touchpoint.
Express Brand Kit
BEST FOR
If this is your situation, you don't need a full brand strategy yet, you just need a logo and core assets done quickly so you can launch, test and learn before diving in the deep end with a massive brand project.
WHAT'S INCLUDED:
✓ 30 Minutes Brand Discovery Workshop:
A collaborative session to define your vision, values, audience, and brand personality.
✓ Logo Design:
With 3 options to choose from and 2 rounds of feedback.
✓ Templates:
A branded email signature and business card template.
✓ 1 Page Brand Guide:
So your brand stays consistent.
Your Virtual Marketers team: Michelle – Design Lead, Brand & Web Designer.
$2,500
+GST/NZD
Strategic Brand Kit
BEST FOR
Startups, growing businesses, or any business that need us to guide you through a focused workshop, handle the research and design, and deliver a complete brand, so you can stay focused on growing your business.
WHAT'S INCLUDED:
✓ 1 Hour Brand Discovery Session:
A collaborative session to assess your current brand identity and identify what needs to evolve.
✓ Logo & Brand Element Design:
Based on our findings from competitor brand research and strategic insights we will create 3 logo and brand concepts for you. You’ll be presented with a full brand presentation, supported by detailed, multi-page brand guidelines to ensure consistency as you grow and work with multiple suppliers and staff.
✓ Multipage Brand Guidelines:
Keep your identity flawless as you scale with a comprehensive brand playbook. This deep-dive blueprint documents everything from precise typography and expanded color palettes to layout rules and imagery direction. It’s the definitive guide your team and partners need to maintain absolute visual consistency across every single touchpoint.
✓ Brand Rollout & Collateral Strategy:
A strategic rollout plan for your supporting marketing collateral. We design additional templates, like brochures starting at just $500 , on an as-needed basis, with clear, separate quotes for each custom add-on.
Your Virtual Marketers team: Brand Strategist, Copywriter (if required), Designer, and Project Manager.
Pricing
$5,000
+GST/NZD
Brand Refresh
BEST FOR
Businesses evolving their offering, shifting audiences, or modernising their look and feel, without doing a full rebrand.
WHAT'S INCLUDED:
✓ Brand Discovery Session:
A collaborative session to assess your current brand identity and identify what needs to evolve.
✓ Visual Refinement:
Updates to your brand’s visual elements, including colours, fonts, logo usage, and imagery style.
✓ Messaging & Voice Refresh:
Refinement of tone of voice and key messaging to better align with your audience and direction.
✓ Updated Guidelines & Rollout Support:
Delivery of an updated brand summary or guideline document, with optional internal rollout materials like team explainers or comms.
Your Virtual Marketers team: Brand Strategist, Copywriter (if required), Designer, and Project Manager.
POA
Express Brand Kit
BEST FOR
- If this is your situation, you don't need a full brand strategy yet, you just need a logo and core assets done quickly so you can launch, test and learn before diving in the deep end with a massive brand project.
WHAT'S INCLUDED:
30 Minutes Brand Discovery Workshop:
A collaborative session to define your vision, values, audience, and brand personality.
Logo Design:
With 3 options to choose from and 2 rounds of feedback.
Templates:
A branded email signature and business card template.
1 Page Brand Guide:
So your brand stays consistent.
Your Virtual Marketers team:
Michelle – Design Lead, Brand & Web Designer.
$2,500
+GST/NZD
Strategic Brand Kit
BEST FOR
- Startups, growing businesses, or any business that need us to guide you through a focused workshop, handle the research and design, and deliver a complete brand, so you can stay focused on growing your business.
WHAT'S INCLUDED:
1 Hour Brand Discovery Session:
A collaborative session to assess your current brand identity and identify what needs to evolve.
Logo & Brand Element Design:
Based on our findings from competitor brand research and strategic insights we will create 3 logo and brand concepts for you. You’ll be presented with a full brand presentation, supported by detailed, multi-page brand guidelines to ensure consistency as you grow and work with multiple suppliers and staff.
Multipage Brand Guidelines:
Keep your identity flawless as you scale with a comprehensive brand playbook. This deep-dive blueprint documents everything from precise typography and expanded color palettes to layout rules and imagery direction. It’s the definitive guide your team and partners need to maintain absolute visual consistency across every single touchpoint.
Brand Rollout & Collateral Strategy:
A strategic rollout plan for your supporting marketing collateral. We design additional templates, like brochures starting at just $500 , on an as-needed basis, with clear, separate quotes for each custom add-on.
Your Virtual Marketers team:
Brand Strategist, Copywriter (if required), Designer, and Project Manager.
+GST/NZD
Pricing $5,000
Brand Refresh
BEST FOR
- Businesses evolving their offering, shifting audiences, or modernising their look and feel, without doing a full rebrand.
WHAT'S INCLUDED:
Brand Discovery Session:
A collaborative session to assess your current brand identity and identify what needs to evolve.
Visual Refinement:
Updates to your brand’s visual elements, including colours, fonts, logo usage, and imagery style.
Messaging & Voice Refresh:
Refinement of tone of voice and key messaging to better align with your audience and direction.
Updated Guidelines & Rollout Support:
Delivery of an updated brand summary or guideline document, with optional internal rollout materials like team explainers or comms.
Your Virtual Marketers team:
Brand Strategist, Copywriter (if required), Designer, and Project Manager.
POA
Don't know (or see) what you need?
Book a call with Michelle!
Whether you’re launching something new or your existing ads have stalled, we can help you find the right starting point and build a plan that makes sense.
Our 3-Step Process for Brand Projects
1
Brand Discovery Session
We get under the hood to get properly acquainted with your business, your audience, your core values, and your distinct voice. No awkward icebreakers here, just a fun, collaborative session that sets a rock-solid foundation for your brand rules and goals.
2
Development & Drafting
We craft your complete brand style guide covering logos, visuals, core messaging, tone of voice, and real-world usage rules. We send a draft over for your review and feedback.
3
Final Delivery & Handoff
We package your polished brand guide into a slick, user-friendly format that won’t just gather digital dust. We hand over the keys and can even train your team to make sure everyone stays consistently on-brand.
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Results-driven digital marketing services
Stop the hiring, get growing
A whole team of senior marketing specialists, for less than the cost of one hire. No overheads, no overwhelm*.
*Unless measurable results from an accountable team create overwhelm. That's a good overwhelm though eh?
Contact us
Book a free discovery call with the team
View services
See our scalable, affordable marketing services
OUR WORK
Our clients finding success.
Non-Profit
Insurance Council of New Zealand
ICNZ engaged Virtual Marketers in early 2020 to help grow their social media footprint, better educate the public about the
Primary Industries
FrostBoss
We partnered with FrostBoss (previously New Zealand Frost Fans) to help them drive awareness and consideration of these leading-edge frost
Frequently asked questions
You're intrigued, and want to know more...
A brand update is ideal if you already have an established brand that needs refinement — think updated messaging, refreshed visuals, or better tone alignment. Brand creation is a full build from the ground up, perfect for startups or businesses launching a new identity.
Yes — if you want consistency across your marketing, having clear guidelines ensures everyone (including external partners) uses your brand correctly. We offer these as part of both our brand creation and update services.
Absolutely. Visual identity development includes logo design, colour palette, and font selection, along with guidance on how to use them.
Yes — we can provide standalone support for brand voice and messaging if you’re happy with your visuals but want to improve how your brand sounds.
We can! Many clients choose to add branded templates for social media, presentations, or email as part of their package. Just let us know what you need.
No problem. We’ll work with your existing assets and build a consistent brand around them — including messaging, voice, and updated guidelines.
Yes — we can provide internal comms, team explainers, or even lead a brand handover session to help your team get aligned.
Timelines vary depending on the scope, but most brand creation or update projects take between 2-4 weeks from workshop to final delivery.