Marketing that builds trust in a regulated world
We help finance and fintech businesses market with credibility and compliance in mind. We help turn complex products into messaging and campaigns customers actually understand.
Marketing that understands trust is your product
In finance, trust is everything. We build campaigns that communicate credibility, clarity and security, without the jargon that alienates customers.
- Marketing experience across banking, insurance and fintech
- Content that simplifies complex financial products
- Campaigns built with compliance and risk in mind
- Trust-building brand and reputation strategy
- Performance marketing that respects strict acquisition costs
- Reporting built for boards and stakeholders
TRUSTED BY TEAMS ACROSS NZ & world-wide
We've worked in regulated industries before
Our team has hands-on experience across Life & Health Insurance and financial services, so we understand the constraints you’re working within.
Clarity over jargon
Financial products can be complicated. We turn them into messaging that builds confidence and understanding, not confusion.
Compliance-aware from the start
We build campaigns with your compliance and risk teams in mind, so nothing needs to be pulled back after launch.
Trust-led brand building
In a sector built on credibility, we help you look, sound and feel like an organisation customers can rely on.
Senior strategy, transparent reporting
You get board-ready reporting and senior-level thinking, without the overheads of an in-house strategy team.
How we plug seamlessly into your business
Meet your Virtual Marketers
Marketing Manager
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is when you can agree the days each month your marketer will be 100% focussed on your business.
We make a plan!
Now that you have met your marketing manager, they will recommend a plan of action based on your needs and where we can have the biggest impact.
These decisions will inform their month-to-month deliverables, and you can customise this as much as you need each month.
We get started!
The last thing is to give your marketing manager access to all the tools and accounts we’ll need to support your marketing, whether that’s just ad management or your entire marketing function from social account to reporting. This is done super easily through one handy link so it’s no biggie!
Then we’re ready to go!
Our Specialist Services
What we do
Not sure where to get started with marketing?
Get in touch with us today
Every business is different, and so is what it needs. Let’s chat – we’ll build a bespoke plan around your goals.
Stop the hiring, get growing
A whole team of senior marketing specialists, for less than the cost of one hire. No overheads, no overwhelm.
Contact us
Book a free discovery call with the team
View services
See our scalable, affordable marketing services
OUR WORK
Our clients finding success.
Women of Poneke
Women of Pōneke partnered with Virtual Marketers to bring focus and structure to their social media activity and to establish
Insurance Council of New Zealand
ICNZ engaged Virtual Marketers in early 2020 to help grow their social media footprint, better educate the public about the
FrostBoss
We partnered with FrostBoss (previously New Zealand Frost Fans) to help them drive awareness and consideration of these leading-edge frost
FAQs
Still curious? Here you go
Yes, our Marketing Teams packages start at a minimum of 2 days per month. This ensures we have enough time to gain momentum, implement strategy, and deliver consistent, measurable results for your business. (If you need less time than this, we recommend checking out our Marketing Services packages).
You won’t be managing a bunch of different freelancers*
(*we do that bit).
You will be assigned a dedicated Marketing Manager who acts as your single point of contact. They will manage all the day-to-day communications, handle the strategy, and pull in our wider team of specialists (SEO, design, paid ads, etc.) behind the scenes as your priorities shift.
You have total flexibility*.
(*scale up, dial down, no drama).
Business needs change, and your marketing should be able to keep up. You can easily scale your days up if you are launching a new product, pushing a campaign, or scaling fast. If you need to dial things down, we just ask for one month’s written notice.
That’s exactly what our discovery calls are for! When we meet, we’ll discuss your current bottlenecks, your growth goals, and your budget. From there, we will recommend the best monthly rhythm and mix of specialists to give you the highest return on your investment.
You can scale your team’s hours up ahead of busy periods, like a product launch or seasonal campaign, and dial them back down when things quieten off, all with just one month’s notice. No hiring or laying off required.