Marketing and communications built for the public sector
We help government agencies and public sector organisations communicate clearly, reach the right audiences, and deliver behaviour-change campaigns that work.
Marketing that understands public sector accountability
Public sector marketing has to work harder: reaching diverse audiences, meeting accessibility and procurement requirements, and standing up to scrutiny. We’ve done it before.
- Experience delivering government behaviour-change campaigns
- Clear, accessible communications for diverse audiences
- Procurement-friendly, transparent ways of working
- Campaign measurement built for public accountability
- Digital and social campaigns that reach the right communities
- Senior strategic input without a permanent headcount increase
TRUSTED BY TEAMS ACROSS NZ & world-wide
Experience with public sector campaigns
We’ve delivered government behaviour-change campaigns before, so we understand the standards, sensitivities and stakeholders involved.
Communications built for everyone
We design campaigns with accessibility and diverse audiences in mind, so your message reaches the people who need it.
Transparent, accountable delivery
Clear reporting and straightforward ways of working, built to meet the accountability standards public sector organisations need.
Flexible capacity, not permanent headcount
Scale marketing support up for a campaign or initiative, then scale back down, without the long-term cost of a new role.
Senior thinking, sensibly delivered
You get experienced marketing strategy and delivery, from a team that understands the realities of working within the public sector.
How we plug seamlessly into your organisation
Meet your Virtual Marketers
Marketing Manager
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is when you can agree the days each month your marketer will be 100% focussed on your business.
We make a plan!
Now that you have met your marketing manager, they will recommend a plan of action based on your needs and where we can have the biggest impact.
These decisions will inform their month-to-month deliverables, and you can customise this as much as you need each month.
We get started!
The last thing is to give your marketing manager access to all the tools and accounts we’ll need to support your marketing, whether that’s just ad management or your entire marketing function from social account to reporting. This is done super easily through one handy link so it’s no biggie!
Then we’re ready to go!
Our Specialist Services
What we do
Not sure where to get started with marketing?
Get in touch with us today
Every organisation is different, and so is what it needs. Let’s chat – we’ll build a bespoke plan around your goals.
Stop the hiring, get growing
A whole team of senior marketing specialists, for less than the cost of one hire. No overheads, no overwhelm.
Contact us
Book a free discovery call with the team
View services
See our scalable, affordable marketing services
OUR WORK
Our clients finding success.
Women of Poneke
Women of Pōneke partnered with Virtual Marketers to bring focus and structure to their social media activity and to establish
Insurance Council of New Zealand
ICNZ engaged Virtual Marketers in early 2020 to help grow their social media footprint, better educate the public about the
FrostBoss
We partnered with FrostBoss (previously New Zealand Frost Fans) to help them drive awareness and consideration of these leading-edge frost
FAQs
Still curious? Here you go
Yes, our Marketing Teams packages start at a minimum of 2 days per month. This ensures we have enough time to gain momentum, implement strategy, and deliver consistent, measurable results for your business. (If you need less time than this, we recommend checking out our Marketing Services packages).
You won’t be managing a bunch of different freelancers*
(*we do that bit).
You will be assigned a dedicated Marketing Manager who acts as your single point of contact. They will manage all the day-to-day communications, handle the strategy, and pull in our wider team of specialists (SEO, design, paid ads, etc.) behind the scenes as your priorities shift.
You have total flexibility*.
(*scale up, dial down, no drama).
Business needs change, and your marketing should be able to keep up. You can easily scale your days up if you are launching a new product, pushing a campaign, or scaling fast. If you need to dial things down, we just ask for one month’s written notice.
That’s exactly what our discovery calls are for! When we meet, we’ll discuss your current bottlenecks, your growth goals, and your budget. From there, we will recommend the best monthly rhythm and mix of specialists to give you the highest return on your investment.
You can scale your team’s hours up ahead of busy periods, like a product launch or seasonal campaign, and dial them back down when things quieten off, all with just one month’s notice. No hiring or laying off required.