Jodie Woods

Jodie's work spans building tailored marketing strategies and managing website projects, to creating SEO-optimised content and guiding social media presence. Every project is different, which keeps her learning and growing.

She draws on a background in journalism and experience in the fashion industry. In 2016, she founded Tonic & Cloth, an ethical fashion brand built around the belief that fashion can change lives.

Jodie holds a Bachelor of Arts in Japanese and a Bachelor of Business in International Business, as well as a Master's in Marketing, all from Massey University. Her master's research focused on marketing sustainable fashion and overcoming barriers to purchase through digital storytelling.

As part of the Virtual Marketers team since December 2021, Jodie works with clients across New Zealand and Australia.

Outside of work, you'll often find Jodie elbow-deep in textiles, out bushwalking, or writing for fun and posting on platforms like Substack.