Growing A Social Media Footprint In The Insurance Industry
ICNZ engaged Virtual Marketers in early 2020 to help grow their social media footprint, better educate the public about the insurance industry and improve insurance literacy across a range of demographic focus areas.
6 years later we're still partnering with ICNZ.
RESULTS AT A GLANCE
Our Performance Metrics
112%
increase in social referral website traffic
90%+
LinkedIn channel (B2B) followers to 2,332 followers
42%
growth in Facebook followers
345%
increased engagement rate on Facebook
THE APPROACH
Support where it was needed
We worked closely with ICNZ’s Communications Manager and respective department leads to clearly define their goals and objectives as a membership organisation.
Our Virtual Social Media Manager was onsite one afternoon each week to manage social media content and campaigns.
THE SOLUTION
Multi-pronged strategy
An integrated, data-driven approach designed to capture, nurture, and convert high-value leads across every touchpoint.
01
Virtual Social Media Manager
Pairing a Virtual Social Media Manager and Virtual Digital Strategist, we workshopped and developed a social media strategy to design the best path towards meeting the organisation’s goals.
02
Social Content Calendar
social content calendar and detailed content plan was created for easy collaboration and client approval, new social media creative design implemented, and a paid campaign plan established to focus investment on boosting key events, industry initiatives, ICNZ resources and key messaging.
03
Targeting
Core to campaign success is the targeting of new audience segments to grow reach, especially amongst younger and financially vulnerable demographics.
KEY OUTCOMES
Outcomes
Increased Social Referral website traffic by 112.2%
Grew LinkedIn channel (B2B) by over 90% to 2,332 followers
Grew Facebook following by 42.1%
Increased engagement rate on Facebook by 345.7%
“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.
Engagement has continued to grow across our audiences and we know that with the team's support we will continue to exceed our KPI’s. No job is ever too big an ask and their support across an ever evolving platform is invaluable.”
Leah McNeil
Former Communications Manager - ICNZGET IN TOUCH
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