Non-Profit
Women of Poneke
Women of Pōneke partnered with Virtual Marketers to bring focus and structure to their social media activity and to establish
Small business marketing that keeps going when you can't*.
Between customers, invoices, and the hundred other things on your plate, marketing is usually the first thing to slide, or the thing you do late at night without knowing if it’s actually working.
We handle the strategy, execution, and reporting, so you get a full virtual marketing team without adding another job to your day.
*You actually take a holiday or get back to your day to day while we handle the marketing. Bliss!
96%
NZ internet penetration rate
70%+
of Kiwis shop online monthly
$2.97B
NZ digital ad spend in 2025
67%
of NZ SMEs raised marketing spend
You know marketing matters. Finding the time (or knowing what's working) is the hard part.
Maybe you’ve tried DIY-ing it between customers. Maybe you paid for ads once and had no idea if they worked. Or maybe marketing’s just been sitting on the to-do list for months.
Whatever’s held you back, the customers are still out there, over 90% of NZ buying decisions start with an online search, so every day without a plan is a day a competitor gets found instead of you.
- If they can't find you, they'll find someone else: Over 90% of NZ buying decisions start with an online search.
- You don't need a big-brand budget: Digital marketing levels the playing field, so you can compete with businesses ten times your size.
- One-off customers become repeat ones: Consistent, authentic marketing turns first-time buyers into loyal advocates.
Where To Focus
Marketing Options for Your Small Business
Every small business is different. Virtual Marketers builds a custom mix of these channels around your goals and budget.
SEO & Local Search
Rank on Google when local customers search for your products or services. Highest ROI channel for most NZ small businesses.
Social Media Management
Build your brand on Facebook, Instagram, and LinkedIn with content that connects with your Kiwi audience and drives engagement.
Google & Social Ads
Get in front of customers actively looking for you. We manage your paid campaigns so every dollar works harder.
Content & Email Marketing
Attract, educate, and convert with blogs, videos, and email campaigns that position your business as the go-to expert.
Website Design & CRO
A fast, beautiful website that turns visitors into enquiries. We design and build sites that work as hard as you do.
Marketing Strategy
Not sure where to start? We’ll build you a clear, actionable marketing plan tailored to your business, market, and budget.
TRUSTED BY TEAMS ACROSS NZ & world-wide
1
Define your target customer
Know who you’re talking to. The more specific your audience, the more effective and cost-efficient your marketing.
2
Build your online presence
Website, Google Business Profile, and key social channels — make it easy for customers to find and trust you online.
3
Start with high-ROI channels
Local SEO, email and organic social are your highest-return starting points before investing in paid advertising.
4
Measure, learn and scale
Track what’s working, cut what’s not, and reinvest in your winners. Good marketing gets smarter over time.
5
Get expert support along the way
Not sure where to start? Talk to a Virtual Marketers expert — we’ll help you build a plan that’s right-sized for your budget and stage of growth.
What Makes Us Different
Why NZ Small Businesses Choose Virtual Marketers
We’re not a big agency that treats small clients as an afterthought. We’re a dedicated NZ team that genuinely cares about your growth.
NZ-Owned & Operated
We understand the NZ market, the Kiwi mindset, and the unique challenges of small business here.
Full-Service Under One Roof
No juggling multiple agencies. Strategy, execution, and reporting all handled by one dedicated team.
Results-Focused
We measure what matters: leads, sales, and growth. Every tactic we recommend has a clear commercial outcome.
Right-Sized for SMEs
Transparent, affordable pricing with no lock-in contracts. We scale with you as your business grows.
Simple, Honest Pricing
Transparent Pricing for Small Business
No lock-in contracts. No surprise fees. Just honest marketing support that grows with your business.
Starter
$2,400/month
- Marketing Management
- Google Business Profile setup
- Monthly reporting
- Social media posts
Most Popular
Growth
$4,800/month
- Everything in Starter
- SEO & content marketing
- Google & social paid ads
- Email marketing
- Fortnightly strategy calls
Custom
Let’s talk
- Full-service marketing team
- Custom scope & deliverables
- Dedicated account manager
- Weekly reporting & calls
All prices in NZD + GST. No lock-in contracts. Cancel anytime.
How we plug seamlessly into your business
1
Meet your
Marketing Manager
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
This is when you can agree the days each month your marketer will be 100% focussed on your business.
2
We make a plan!
Now that you have met your marketing manager, they will recommend a plan of action based on your needs and where we can have the biggest impact.
These decisions will inform their month-to-month deliverables, and you can customise this as much as you need each month.
3
We get started!
The last thing is to give your marketing manager access to all the tools and accounts we’ll need to support your marketing, whether that’s just ad management or your entire marketing function from social account to reporting. This is done super easily through one handy link so it’s no biggie!
Then we’re ready to go!
Our Specialist Services
What we do
Not sure where to get started with marketing?
Get in touch with us today
Every business is different, and so is what it needs. Let’s chat – we’ll build a bespoke plan around your goals.
Stop the hiring, get growing
A whole team of senior marketing specialists, for less than the cost of one hire. No overheads, no overwhelm.
Contact us
Book a free discovery call with the team
View services
See our scalable, affordable marketing services
OUR WORK
Our clients finding success.
Non-Profit
Insurance Council of New Zealand
ICNZ engaged Virtual Marketers in early 2020 to help grow their social media footprint, better educate the public about the
Primary Industries
FrostBoss
We partnered with FrostBoss (previously New Zealand Frost Fans) to help them drive awareness and consideration of these leading-edge frost
FAQs
Still curious? Here you go
Start with the basics: a professional website, a Google Business Profile, and 1-2 social media channels where your customers spend time. From there, focus on local SEO so people can find you in search, and start building an email list early. Once you have traction, layer in paid advertising to accelerate growth. The key is consistency — showing up regularly is more important than any single campaign.
The best options depend on your audience, budget, and goals. For most NZ small businesses, local SEO delivers the highest long-term ROI. Social media (particularly Facebook and Instagram) works well for B2C businesses. Google Ads is ideal for capturing high-intent buyers. Email marketing has the best return for customer retention. A good marketing agency will help you prioritise the channels that fit your specific situation.
97% of consumers search online before making a purchase decision. If your business isn’t visible online, you’re invisible to most of your potential customers. Digital marketing also lets small businesses compete with larger competitors on a fraction of the budget — targeting specific audiences, measuring results in real time, and adjusting quickly. It’s the most cost-effective way to grow a small business.
Even the best product or service won’t sell itself. Promotion creates awareness, builds trust, and gives potential customers the information they need to choose you over a competitor. Consistent promotion keeps your brand top of mind so that when someone is ready to buy, your business comes to mind first. Without marketing, even exceptional businesses struggle to grow beyond word of mouth.
Costs vary widely depending on channels and objectives. A basic digital presence (website + social) can be managed for $500–$1,000/month with agency support. A full growth marketing programme including paid advertising, SEO, content, and email typically ranges from $1,500–$3,000/month. Paid ad budgets are separate from agency fees and depend on your industry and competition. Virtual Marketers offers transparent packages with no hidden costs.
Paid advertising can generate leads within days. SEO typically takes 3–6 months to show meaningful results. Social media and email marketing build momentum over 2–3 months. Most clients see a clear return on investment within 3–6 months of a well-executed strategy. We set realistic expectations upfront and report on progress monthly so you always know what’s working.
Yes — advertising without strategy is like driving without a destination. A clear strategy defines your target audience, key messages, and which channels will deliver the best results for your business. Without it, you risk wasting budget on tactics that don’t align with your goals. All Virtual Marketers engagements start with a strategy session to ensure every dollar is working hard for your business.